Discover the fascinating and secretive process of audience testing of Hollywood movies through these firsthand stories from famous filmmakers, studio heads, and stars.
Audience-ology takes you to one of the most unknown places in Hollywood—a place where famous directors are reduced to tears and multi-millionaire actors to fits of rage. A place where dreams are made and fortunes are lost. From “the best in the business” (Sacha Baron Cohen), this book is the chronicle of how real people have written and rewritten America’s cinematic masterpieces by showing up, watching a rough cut of a new film, and giving their unfettered opinions so that directors and studios can salvage their blunders, or better yet, turn their movies into all-time classics.
Each chapter informs an aspect or two of the test-screening process and then, through behind-the-scenes stories, illustrates how that particular aspect was carried out. Nicknamed “the doctor of audience-ology,” Kevin Goetz shares how he helped filmmakers and movie execs confront the misses and how he recommended ways to fix the blockbusters, as well as first-hand accounts from Ron Howard, Cameron Crowe, Ed Zwick, Renny Harlin, Jason Blum, and other Hollywood luminaries who brought you such films as La La Land, Chicago, Titanic, Wedding Crashers, Jaws, and Forrest Gump.
Audience-ology explores one of the most important (and most underrated) steps in the filmmaking process with enough humor, drama, and surprise to entertain those with only a spectator’s interest in film, offering us a new look at movie history.
Booksrfun –
This book was thorough in a way that was accessible and enjoyable. Like a really good class on directing when you can’t quite be hands on.
Pamela –
Product used for reference work and teaching. What I was expecting. Had browsed before.
Harlan Bosmajian –
Best book on directing and film production that’s out there. Such an invaluable resource to incorporate into filmmaking classes. Use it! Your students will be very happy.
Jacob J. Buterbaugh –
As a non-traditional aspiring filmmaker, film school really isn’t an option for me. This book is full of information, inspiration, and exercises to help me learn my craft and discover the filmmaker within.
Uhu Buhu –
Amazon liefert beschädigte Ware…
Ich habe schon viele Bücher von Amazon bestellt, einige hatten kleinere Macken, die noch zu verkraften waren.Aber bei einem Buch mit einem stolzen Preis von fast 60 Euro (für ein Paperback), das mit Eselsohren an allen vier Ecken und einem beschädigten Einband daherkommt, ist bei mein Verständnis am Ende.Geht umgehend zurück.
AMIT KUMAR dubey –
Bizzare print quality
The quality of the print is extremely mediocre
Nick L. –
An Excellent Resource
Using this book as part of a filmmaking MA, but read it before the course started. Brilliant resource and a great foundation manual for filmmaking. Has references to plenty of other books and resourses too, so if you are intertested in filmmaking and directing, this is a great place to start and well worth the money.
Cassie Barraclough –
Fully comprehensive
I bought this for interest – I’m not a film student – and found this a brilliant overview of all aspects of filmmaking. Clearly written and comprehensive. Highly recommended.